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Company

Sfara, an artificial intelligence and software company, develops mobile technologies and SaaS capabilities that facilitate the transportation revolution and help keep us all safer, on and off the road. Sfara was founded in 2013 and is funded by a combination of venture capitalists and strategic investments from automotive, wireless and mobility partners. 

Problem

The evolution of multi-modal transportation combined with growing network authentication requirements has generated a need for personalized mobile data analytics that is reliably attributed.

Sfara is developing transformative applications based on ubiquitous technologies (smartphones and their sensors) and cellular communications at the Edge to support these evolving paradigm changes with innovative, game-changing mobility solutions. 

For instance, today Sfara is working with Bosch and certain automotive OEMs to use its platform as a technological bridge to accelerate the transportation revolution where, for the next 15-30 years, unconnected vehicles will co-exist with highly connected, technologically advanced (including autonomous at various levels) vehicles. Well into the future, each of these will also continue to share the road with pedestrians, bicyclists, scooters and new modes of transportation. Sfara offers a way for all these modes to communicate, thereby increasing safety on the roads for all participants. 

Centrally based cloud architecture is ill-suited for the volume of data such a task requires, and it’s severely limited by proximity and latency.  The combination of smartphone sensor data and services provided by Sfara technology combined with MobiledgeX low latency Edge is the answer.

Product

Sfara has created an artificially intelligent mobile platform that uses edge computing and the smartphone’s built-in sensors to create localized awareness, augmenting in-vehicle sensor data via C-V2X - cellular based linking of vehicles to pedestrians (V2P), vehicles to infrastructure (V2I), vehicles to the network (V2N), and vehicles to other vehicles, (V2V).  The Sfara solution addresses use cases that include rapid-response to risk, threats, and vehicular accidents as well as mobility analytics, driver behavior corrections and patented V2X communications in support of advanced mobility. 

In addition, Sfara’s on-device processing increases the practicality of data exchange amongst moving objects. When combined with MobiledgeX’s edge-based, low-latency communications, Sfara mobility analytics will augment and extend road condition services with “beyond line-of-sight” sensing capabilities.  Predicting hazardous road conditions and alerting vehicles along their route will help automated vehicles know where they can safely drive. Sfara will allow autonomous vehicles to become aware of the trajectory and behavior of “unseen” pedestrians, scooters and non-automated vehicles. Traditional sensor-based road condition monitoring combined with Sfara’s road service data analytics and leveraging Edge to achieve localized, low latency, high accuracy information creates an uncompromising safety and assurance mesh that fully addresses the rapid evolution in transportation across ride sharing, commuting, fleet management and last mile services.  This Sfara/MobiledgeX solution enables accelerated deployment of future services envisioned by DSRC (Dedicated Short Range Communications) or C-V2X evangelists.

Because these services are smartphone based, they are ubiquitous, cost effective and efficient. Employees are covered with a Sphere of SafetyTM, and enterprises have access to powerful mobility analytics.  As a result of these benefits, Sfara’s platform is disrupting existing embedded hardware technologies.

Sfara’s AI platform provides the engine for its own B2B products as well as white-label derivatives and an SDK for automotive OEMS, multi-national corporations and other organizations who benefit from safety solutions, advanced mobility communications and data analytics.  

Solution

Sfara’s solution is smartphone-based, therefore it’s localized awareness and response is transportable and supports personal attribution while individuals are driving their own cars, trucks, bikes, scooters, etc. or while riding in someone else’s as a passenger or while simply being a pedestrian. Sfara connects mixed modes of transportation into a fully connected service mesh. 

Proponents of future advanced mobility are developing specialized C-V2X chipsets designed to work with future low latency 5G networks addressing V2V communication needs determined to be foundational to advanced mobility solutions.  Sfara’s OTT (Over The Top) use of existing networks in combination with MobiledgeX low latency Edge can be deployed today, achieving a ubiquitous V2X capability at a fraction of the cost. Even in a 5G world, Edge will encapsulate roundtrip communications between the device (in this case, a mode of transportation) and the RAN or nearest in-network location.

Furthermore, leveraging edge-based communications provides Sfara’s enterprise customers with the confidence that their goods, services and data are managed within a secure global carrier network vs. the open Internet. 

Sfara and MobiledgeX have created a strategic partnership to explore these important opportunities and deploy global, ubiquitous safety solutions.    


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